Creative (and Cultural) Industry Entrepreneurship in the 21st Century Vol: 18, Part A, co-edited by Sara R. S. T. A. Elias, is the first of two volumes dedicated to exploring the challenges faced by creative professionals, and the entrepreneurial solutions they have developed in response.
Creative and cultural industries are growing in almost every nation around the world and over the last two decades have contributed to global, national, and local economies significantly. Recently, policy makers and those who start these creative businesses have demonstrated a greater interest in how creative entrepreneurs create, sustain and market their services and products. And how contexts influence their ‘doing business’ is of increasing importance.
Both volumes of Creative (and Cultural) Industry Entrepreneurship in the 21st Century illuminate how social contexts and recent socio-economic disruptive challenges influence value creation from start-up to growth and exit. The chapter authors take a fresh look at creative micro-businesses and SMEs, the processes leading to their formation, development, and their founders.