Creative (and Cultural) Industry Entrepreneurship in the 21st Century Vol: 18, Part A, co-edited by Sara R. S. T. A. Elias, is the first of two volumes dedicated to exploring the challenges faced by creative professionals, and the entrepreneurial solutions they have developed in response.

Creative and cultural industries are growing in almost every nation around the world and over the last two decades have contributed to global, national, and local economies significantly. More recently, policy makers and those who start these creative businesses have demonstrated a greater interest in how creative entrepreneurs create, sustain and market their services and products. And how social contexts influence their ‘doing business’ is of increasing importance.

Both volumes of Creative (and Cultural) Industry Entrepreneurship in the 21st Century illuminate how social contexts and recent socio-economic disruptive challenges influence value creation from start-up to growth and exit. The chapter authors take a fresh look at creative micro-businesses and SMEs, the processes leading to their formation, developments and their founders.

Contemporary Issues in Entrepreneurship Research is an official book series of the Institute for Small Business and Entrepreneurship (ISBE). Each volume is designed around a specific theme of importance to the entrepreneurship and small business community with articles collectively exploring and developing theory and practice in the field.

Enjoy 30% off this ebook with code EME30 on ebooks.com or off the print book when placing an order via booksales@emerald.com and quoting the code EME30.